By Peugeot standards, which normally include a hatful of concepts of one flavor or another, Geneva has been a relatively quiet affair; but what they have shown has been more than usually serious for a company whose recent design studies have included single-seat three-wheelers and super-wacky fire engines.

It is quiet because the production-ready 207 CC will continue the line started by the pioneering 206 coupe-cabriolet in rather neat style, and the centerpiece 207 SW Outdoor concept reveals a future production direction that is as inevitable as was the fire engine’s disappearance without trace.

The 207 CC is already a given, and will do very nicely, thank you; the SW Outdoor is the sure-to-happen pointer to yet another niche that they can’t ignore, for a compact SUV-style vehicle that also broadly fits Peugeot’s recently established SW Station Wagon format—although a straightforward SW will soon also be a model in its own right.

So think of the Outdoor as SW extreme, and consider that, while it is a bit flashy in concept guise, with too much shiny trim and strange fluorescent-orange plastic roof-rails like the strings people wave at festivals, the proposed shape and character are already quite well-resolved. When (not if) it makes production, the high ground clearance and exaggerated body armor might have been toned down a little, but the format for an active lifestyle will survive, and so, presumably, will features like the big glass “panorama” roof.

Production-Ready 4007

Also in the hunt for new niches, the production-ready 4007 (cousin under the skin to the Citroen C-Crosser and both based on the new Mitsubishi Outlander) promises flexible 5+2 seating, 2.2 diesel power and optional all-wheel drive—and coming soon.

And while the paint is barely dry on the production version, the 4007 has a concept of its own here, with a name that may need a bit of explanation if you don’t know your British icons.

The story goes that Peugeot board member Robert Peugeot is apparently a long-term big-game hunting enthusiast, and as the brand’s one-time head of ”innovation and style” he suggested the tie-up that gives us the 4007 Holland & Holland, a luxury concept that updates the old notion of the country estate wagon for the weekend huntin’, shootin’ and fishin’ set.

Because Holland & Holland is a brand that will be familiar to anyone who can spend six figures on a pair of shotguns without flinching, and who also make rather more modestly priced clothing and other goods for the kind of up-market folk who might use them.

So “pearlescent Hagénias Bronze” body color is really a rather beautiful metallic olive green not-so-drab, and through the tinted glass the “Ebony and Chartreuse Green” leather interior has the tinge of bright swamp algae with floating logs.

And it is really very nice to look at. Far nicer than a Ridley Scott styled fire engine or a three-wheeled motorcycle, for instance…

Note: Peugeot vehicles are not currently sold in the United States.