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Lamborghini's 'Fighting Bull'

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Lamborghini Reventon Photo: Perry Stern
By Brian Laban
The aerodynamic Reventon makes its presence felt in Tokyo.
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Lamborghini Reventon Photo: Bruce Whitaker
Lamborghini Reventon Photo: Bruce Whitaker
Click image to enlarge
Lamborghini Reventon Photo: Perry Stern
Lamborghini Reventon Photo: Perry Stern
Click image to enlarge
Lamborghini Reventon Photo: Bruce Whitaker
Lamborghini Reventon Photo: Bruce Whitaker

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    Given that it’s only been six weeks since Lamborghini revealed the spectacular 650-hp V12-powered Reventon in Frankfurt, we shouldn’t be particularly surprised that they didn’t have any new follow-up here.

     

    But what they did have was the news that Reventon, in spite of being the most expensive production Lamborghini ever, with a pre-tax price of around €1 million ($1.43 million U.S.), has already sold its entire planned production run. The other side of that coin, of course, is that the whole run will add up to only 20 cars, even at that price all were snapped up immediately — by “selected” customers, apparently including one based in Tokyo.

     

    Named in an old Lamborghini tradition, for a fighting bull, the Reventon’s fighter-jet-inspired styling grabbed the eye here just as much as it did in Frankfurt. Its body is constructed mainly in CFC carbon-fiber composite. And in a nice illustration of Lamborghini’s attention to detail, the fuel filler cap is machined from a solid aluminum block.



    Like an aircraft, Reventon’s instruments use TFT liquid-crystal displays with multiple display modes; and at the center of the display, whatever the mode, it features a g-force meter that shows longitudinal acceleration, deceleration and lateral forces on a graduated 3D grid, which can be useful information in a car with a maximum speed of 340 kph (211 mph) and 0-100 kph (62 mph) in 3.4 seconds.

     

    They talk of the brand being edgy, uncompromising and extreme, which is hard to argue against. And they talk of it being “truly Italian,” which may be true in terms of passion, but what’s finally brought the brand from Sant’Agata to this level of excellence is money and engineering excellence from Germany. It’s a great combination.

     

    In the words of Stephan Winkelmann, president and CEO of Automobili Lamborghini SpA, “the Reventon is the most extreme Lamborghini of all, a true automotive superlative.”